Bruce Wiseman got his start in business in Clarenville
pumping gas for Duffitt Motors Ltd.
It was 1963, and he had just finished grade 11 and moved
from his hometown in Musgravetown.
Eventually, he progressed to manager of that business.
When Gerry Duffitt retired in 1979, Alex Balsom bought out
In November of 1989, after working for 26 years
— always for someone else — he and his wife, Ivy, opened up Bruce’s
Recreation and Auto Centre Inc. in Shoal Harbour.
“You take your chances and go,” he said of that
decision. “I knew that, from my
experience over the years, recreation was growing (and) I would make a go at
At the time they had three other employees.
Twenty-eight years later, Bruce’s Recreation has 18
employees, and is recognized and respected as a recreational vehicle
Bruce’s son, Brian, and his wife, Lee, currently manage
Bruce and Ivy, meanwhile, work out of their newer business
venture — Clarenville Honda.
Bruce, who had sold Honda products for years at Bruce’s
Recreation, was contacted by Honda about the possibility of starting a new
dealership in Clarenville.
In 2008, they built the Honda Power- House Dealer in
Clarenville, managed by Bruce and Ivy.
Altogether, they have 36 employees working for them at both
businesses; some of them have been with the Wisemans since the start of Bruce’s
“As the business grew, I looked after my employees and
valued my employees. I mean, without
good employees, it’s just as good to give up,” Bruce told The Packet.
The Wisemans have also been supporters of their community
— supporting and donating to the Salvation Army Church, Volunteer Fire
Department, RCMP, Eastern Health, Clarenville minor hockey, and many more other
“If it wasn’t for the community, I wouldn’t have the
business,” Bruce said.
Their induction into the Hall of Fame comes 54 years since
Bruce started out pumping gas, 28 years since he opened Bruce’s Recreation and
nine years since they started the Honda dealership.
On being inducted into the Chamber of Commerce Hall of Fame,
Bruce said it is an honour.
“I’m getting up in age now, and I’ve worked all my
life. Everything I’ve worked for is for
the family … to be inducted into the business hall of fame is an honour.”
As for Ivy, she was also very honoured to be inducted.
She was not only part of the first couple to be inducted to
the hall of fame, but is also the very first woman the chamber has recognized.