Exclusive: It’s been less than 24 hours A piece debuted on Netflix, but the buzz surrounding the series is already pretty strong.
To celebrate the 10-episode series, which launched Thursday on the streamer, Netflix hosted fan events in 10 cities around the world that drew thousands of Straw Hat pirates. Things kicked off in Los Angeles on August 24th and have traveled across oceans (just like Monkey D. Luffy) to hit Paris, Tokyo, Milan, Bangkok and more.
The events are part of an extensive campaign launched by Netflix to support the manga adaptation, which is expected to be hugely popular.
As expected in 2023, the streamer is leaning heavily on social media to engage fans during the launch and throughout the premiere weekend. In addition to its own social media properties, Netflix has partnered with influencers around the world. A piece Engage fans and new audiences with the program.
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It will definitely pay off. Ahead of the series’ debut, Netflix hosted a TikTok Live countdown that boasted a million viewers across nine countries. Fans were amazed by the first five minutes of the series on TikTok Live.
As a result, England, Brazil, Thailand, France, Spain and the US The series is naturally trending on X, formerly known as Twitter in other countries. It’s also trending on Reddit. Also, to the main points, A piece It managed a 94% audience score from over 2,500 ratings on Rotten Tomatoes within hours of its launch on Netflix.
Of course, the real test will come next week when Netflix releases viewership data A piece‘s premiere weekend. For context, one of Netflix’s latest TV darlings, Wednesday, 341.23 million hours were watched in its first week in November 2022. That would translate to about 43 million views (hours divided by total run time), which is how Netflix now reports its audience data.
Despite that A piece Does not beat WednesdayIt still has a ton of wiggle room to consider success. Stranger Things 4 Volume 1 was watched by around 286 million hours in its premiere week, which is way down Wednesday But that’s still a huge total for any Netflix property. Only time will tell where A piece may fall.
Based on the best-selling manga series in Japan’s history by Ishiro Oda, A piece Monkey T is a spirited young man with a singular desire to become the king of the pirates. A sprawling tale of adventure on the high seas centered around the character of Luffy. A piece Both the name of the manga series and the treasure Luffy finds so he can become King of the Pirates.
A piece Co-developed with Shuisha and produced by Tomorrow Studios and Netflix. Matt Owens and Steven Maeda are the writers, executive producers and showrunners. Eiichiro Oda, Marty Adelstein and Becky Clements also executive produced.